Hardware as a Service (HaaS)

A Smarter Approach to Golf Practice Equipment

TORTUS presents an opportunity to introduce a Hardware as a Service (HaaS) business model to the golf industry—combining innovative practice equipment with recurring leasing revenue and ongoing customer relationships.

Rather than relying exclusively on one-time equipment sales, participating golf facilities could lease TORTUS systems through a commercial equipment provider, potentially offering golfers access to enhanced practice experiences through hourly rentals or premium practice bays.

Benefits for Equipment Manufacturers & Licensing Partners

• Recurring Monthly Revenue: Generate ongoing income through equipment leasing agreements rather than relying solely on one-time sales.

• Scalable Business Model: Expand recurring revenue by adding contracted facilities and increasing the number of units deployed.

• Long-Term Customer Relationships: Establish ongoing relationships with driving ranges, golf facilities, and teaching academies.

• Replacement Parts & Accessories: Create additional revenue opportunities through interchangeable tees, turf surfaces, and other components.

• Potential Service Programs: Offer maintenance, replacement, and equipment upgrade packages as part of commercial agreements.

• Market Expansion: Explore applications across traditional driving ranges, indoor golf centers, instructional facilities, and other practice environments.

              Benefits for Driving Range & Facility Owners

• Additional Revenue Opportunities: Offer hourly equipment rentals or premium practice bays as potential new income sources.

• Lower Upfront Investment: A leasing structure would reduce the initial capital required compared with purchasing equipment outright.

• Flexible Equipment Deployment: Start with a limited number of units and expand based on customer interest and usage.

• Enhanced Customer Experience: Provide golfers with versatile tee and turf practice options in a compact system.

• Potential Competitive Differentiation: Introduce an additional practice amenity that may help distinguish the facility from competitors.

• Service & Replacement Options: Depending on the leasing agreement, equipment maintenance and replacement components could be included.

• Reduced Mat & Turf Replacement Costs: Help minimize the expense of repairing or replacing traditional hitting mats through a modular system with replaceable turf surfaces and components.

• Hassle-Free Maintenance & Replacement: Under the proposed leasing program, damaged or worn components could be replaced and shipped at no additional charge as part of the monthly lease—helping facilities reduce unexpected expenses, downtime, and maintenance hassles.

A Model Designed for Growth

The proposed TORTUS HaaS model creates the potential for two complementary revenue streams:

For the Equipment Provider: Recurring monthly lease payments from participating golf facilities.

For the Golf Facility: Potential hourly rental income from golfers using TORTUS-equipped practice stations.

As more facilities participate, the equipment provider can expand its installed base while individual facilities can evaluate rental demand and adjust their equipment deployment accordingly.

The HaaS concept is a proposed commercial model. Actual pricing, customer demand, operating expenses, service arrangements, and financial performance would depend on future manufacturing and commercial agreements.